YouTube takes sneaky shortcut to compete with TikTok

Content creation platforms around the world can’t seem to resist TikTok’s short video style, and now YouTube is doubling down on its efforts to compete with the social media giant by implementing a new TikTok style creation tool.

As part of the latest app update (opens in new tab) on iOS and Android devices, YouTube has launched a feature that allows creators to instantly convert up to 60 seconds of previously uploaded long videos into Shorts.


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