There are many logo design services, some free, some paid, and each has its pros and cons. How is Turbologo positioned?
Their front page describes what to expect, including the attractive ability to change your logo after purchase, if you choose to subscribe to their service. Let’s dive in and take a look for ourselves.
That same homepage wastes no time getting the information it needs: your company name, your tagline (if you have one), and the industry you work in are all requested, front and center. . Click ‘Continue’ to continue.
To help focus the auto-creation process, you’re then prompted to choose up to three color schemes and up to five icons (these are based on your industry, but you’re free to just use the search box for any design you might like). These steps are not mandatory and if you don’t know what to select, just ignore them.
One thing you can’t ignore is the registration process, which appears right before Turbologo is about to show your results. It’s a free and fast procedure, but it’s still annoying when a service throws this key at this exact stage. Too many people do it, but some don’t.
Either way, go wild and we were very pleasantly surprised with the results we got. You can usually tell at a glance that most submissions are just variations on a theme. This is not the case with Turbologo: while scrolling, we could see that the AI took advantage of the information and preferences we provided, but it also came up with interesting designs that were very different from each other. Keep scrolling to see more and more examples of creativity.
Once you’ve found a concept you like, hover over it and click “Edit Logo”.
The preview section takes up most of the page. This is where you can take full control of your logo. Click on an object to move, resize or even rotate it. Scroll down this section to see examples of how it looks on various products, like a sign, t-shirt, business cards, and more. These examples update instantly as you make your changes.
Once you have selected an object, you will see tools just above the preview section. These allow you to change its colors, where they are in the stacking order (the design uses layers, placing objects on top of each other to create a final design), duplicate it, or even delete it.
You will find that keyboard shortcuts can help you control the design process quickly and easily. Take this delete option for example: pressing the delete key on your keyboard works just as well. The same goes for the usual keyboard shortcuts you use to undo or redo an action, or the arrow keys to move a selected object.
We also liked the guides that appear to make sure the object you’re moving is properly aligned with others.
But that’s not all. You have a series of menus on the left. There’s “Icons” for example, where you can search for symbols the same way you did at the beginning of the creation process. But unlike other services, this one does not replace the currently selected one: you can indeed apply several icons to your logo if you wish. The same goes for the wealth of shapes available.
When it comes to fonts, you have full control over size, color, style, text alignment, and more. Switching fonts is a bummer if you know the one you’re looking for by name: you can only scroll through examples of what’s on offer, narrowing it down by type (like vintage, handwritten, or funky, among others).
The level of control you have over your creation is quite extensive, helping you create something truly unique, if you have the time and the know-how.
When it comes to getting your logo, there are several unique payment options available to you.
The cheapest is ‘Lite’. $16 (£14) gets you a 1024px wide PNG file, and… that’s it. “Standard” is the one they’re pushing, as it comes with a file that’s twice the resolution, but also offers vector materials, full copyright ownership, and the ability to make changes to your logo for three months or a year. This last feature reflects the price you pay: $32 or $48 (£24 or £36) respectively.
Finally, there is ‘Business’, whose main feature is the inclusion of the ‘Brand Kit’. With it, you get all your logo info, including the font names you use, but also includes designs for business cards, letterheads, favicon, and more for $64 or $84 ( £44 or £60) depending on how long you want to be able to update your logo.
Turbologo is a good service that not only gives you good creative templates but has a huge amount of editing and customization features. The fact that they allow you to keep editing your creation for 3 months or a year (depending on how much you pay), is also a big plus. Definitely worth the detour.
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