Tata Play brings Hindi dubs of South Indian movies

There is now a paradox in the Indian film industry.

The largest market is the Hindi speaking states. However, the most popular content comes from the South Indian film industry. South Indian films nationwide outperform Bollywood films at the box office. On the OTT, South Indian content is even easier to consume thanks to the subtitles and dubbed versions. The national success of films like Vikram, RRRKGF-2 and series like Suzhal – The Vortex are proof of that. It is instructive to know that the Hindi version of RRR is the highest-performing Indian film on Netflix.

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