Instagram repost apps will soon be buried. Instagram brings an official repost feature that allows you to repost posts from others to your feed.
Meta has officially confirmed to Techcrunch that it plans to test the repost feature for a small group of people soon.
A Meta spokesperson revealed this to Techcrunch: “We are exploring the possibility of re-sharing posts in Feed – similar to how you can reshare in Stories – so that people can share what resonates with them, and so that original creators are credited for their work. “
The feature was spotted by @MattNavarra on Twitter. As you can see from the screenshot, the reposts have a different tab on your profile. And the reposts don’t show up in the main feed.
Instagram Reposts Tab on Profiles?! What’s up with Adam? pic.twitter.com/WayWCJGBfxSeptember 7, 2022
Currently, you can share other people’s posts with stories, and that’s the only official way to have a similar post as a repost. But there have been many unofficial repost apps available since the early days of Instagram. This is eerily similar to the repost feature TikTok recently introduced in the US. It’s also the same function that Twitter has had for ages, the retweet.
As with any other test feature, it’s unclear when Meta plans to roll out the feature broadly to all users. Keep an eye on the feature; it may appear on your account shortly.
Will this improve Instagram?
Users are already expressing their frustration with recent changes to Instagram, which has been pulled to focus on roles. It’s natural to wonder what this will mean for Instagram and how it will change the platform.
It needs to be seen how Instagram implements this feature and whether it will complement or degrade the experience. Recently, Instagram has rolled back its heavy push on Reels video, making Instagram more like a copycat of TikTok. We can assume that Meta would be even more cautious with this new repost feature, which could change the entire landscape of the platform.
Instagram has tested several features in succession; recently it scammed the BeReal app with its ‘Candid Challenges’ feature and was also caught testing the vertical storytelling feature.