Last year, Oral-B launched the iO 9 series – a premium electric toothbrush with a super-quiet motor, sleek design, and real-time brushing feedback on the brush handle or in the toothbrush. smartphone app. It cleaned well, was a pleasure to use, and earned itself a spot at the top of our guide to the best electric toothbrushes. The only downside was its cost – with an introductory price of around AED 1,200, it was one of the most expensive brushes on the market.
Now there’s an alternative: the Oral-B iO Series 7, which gives you the best features of the iO Series 9, for a significantly lower price. Oral-B didn’t cut any significant corners to achieve this; the iO9 Series 7 is basically the same as its more expensive counterpart, and the overall experience is just as good.
You get the same low-friction magnetic motor, simple controls, crisp LCD screen and Bluetooth connectivity. The differences are in the attachments, with a simple plastic case that just keeps the brush clean, but doesn’t charge it.
Whether these differences matter will be entirely a matter of personal choice. If you travel frequently, the iO 9 Series’ superb charging case may justify the extra expense, but for everyone else, the iO 7 Series is a great compromise. Its cleaning performance is just as good, its pressure sensor is just as accurate, and its real-time location tracking is just as good at helping you cover every segment of your mouth.
Price and release date
The Oral-B iO Series 7 was released in October 2021 and sells for around AED 770. For comparison, the iO Series 9 costs around AED 1,200 at launch.
The iO 7 series uses the same brush heads as the 9 series, but can sometimes be found for less on Amazon. It is not compatible with older Oral-B toothbrush heads.
The Oral-B iO Series 9 and 7 are very similar; in fact the handles are almost identical. Both are modern-looking electric toothbrushes with a bright LCD display to show the current brushing mode, as well as post-brushing information. It features a super quiet motor, color changing pressure sensor and is available in two colors: black or white.
There are just two buttons to control the brush (one for navigating menus and another for controlling power or selecting the current menu option), which keeps things simple and refreshing.
The main differences are in the accessories. While the iO 9 series has a rechargeable case that keeps the brush powered when you’re away from home, the 7 series has something much simpler. It’s a very basic white plastic case that protects your brush handle and both heads from dirt and damage, but that’s about it.
The iO 7 series comes with a magnetic puck charger that you can simply place your toothbrush on to recharge it in about three hours. We found that it can be a little difficult to position the toothbrush correctly, and it will certainly easily fall out of the charger if you accidentally knock it over.
We were extremely impressed with the performance of the Oral-B iO Series 9, and the Series 7 is basically identical from first impressions to final tests.
The iO 7 series features Oral-B’s latest motor, which is extremely quiet and allows the brush to glide smoothly over your teeth. The handle has a smooth finish and although not the lightest on the market, it is evenly weighted and comfortable in the hand.
It takes Oral-B’s iO Gentle Care and Ultimate Clean brush heads, which have densely packed bristles that adapt to the curvature of each tooth. The Oral-B app lets you track how long you’ve been using your current brush head and will remind you to reorder it when it’s near the end of its life (a helpful touch).
The Oral-B iO Series 7 offers Bluetooth connectivity so you can receive real-time feedback on your brushing via the Oral-B app (available for Android or iOS), but it’s a joy to use even without that.
The first time you use the brush, you will be prompted to select a color for the light strip around the bottom of the brush head. This light also shows if you’re applying enough pressure while brushing – green means good pressure, red means too much pressure, and if it returns to your chosen color, you’re pressing too lightly or not at all.
Once done, cycle through the different brushing modes with the button below the screen, select one with the button above, and you’re ready to go. By default, the brush runs for two minutes, vibrating every 30 seconds to indicate when you need to move to another quadrant of your mouth. After this time has elapsed, the brush will vibrate several times in rapid succession, and when you turn it off, a smiling, neutral or frowning face will appear on the screen, reflecting how well you have cleaned your entire mouth. .
This is based on the time taken and whether you applied excessive pressure (and if so, how much). It might sound a bit childish, but receiving praise from your toothbrush is surprisingly motivating, and if you’ve been warned that heavy brushing puts your gums and tooth enamel at risk, this might be just the boost you need. you need to change your habits.
For more in-depth advice on your brushing, install the Oral-B app, create an account (a quick process that requires minimal personal data) and turn the brush on so it can be discovered via Bluetooth.
The application is extremely easy to use; Just start brushing and an on-screen graph will show which section of your mouth you’re cleaning using data from the location sensor in the brush handle. The teeth in the picture will gradually change from blue to white as you progress, indicating when you have thoroughly cleaned each part of your mouth.
When you’re done, turn off the brush and you’ll receive a grade for your efforts. It doesn’t matter if you end up taking longer than the usual two minutes to complete a deep clean, but you’ll lose points if you don’t finish every part of your mouth, rush, or apply excessive pressure. It’s an impressive system that will help you get a better idea of brushing quality so you can tailor your habits on days when you choose not to use the app.
It’s pretty simple for kids too, and if they brush well they’ll receive virtual rewards that will be collected in a ‘piggy bank’ for extra motivation.
Over time, the app will create a picture of your brushing habits and start suggesting tips accordingly to help you improve your oral hygiene. It’s a small, but thoughtful touch that’s more meaningful than generic advice.
If you want to go further, there is also a set of programs to help you solve specific problems, such as bad breath or bleaching. These will suggest specific brushing routines and give you feedback based on how well you follow them. Unlike some brushes we’ve tested, the program selection is quite small and neatly organized to avoid confusion.
It’s basically the same experience you’d get with Oral-B’s premium iO toothbrush, but for a significantly reduced price. If you don’t mind making a few sacrifices when it comes to accessories, the iO Series 7 is extremely easy to recommend.