Over time, you may see some premium features that you have to pay for when browsing your Facebook or Instagram feed, in addition to WhatsApp, which could be the death knell for many users, including me.
We’ve already seen other apps like Snapchat and Telegram launch monetization options to offer exclusive features behind a paywall, but seeing a ‘Facebook Plus’ or ‘Instagram Plus’ might be a step too far for some. .
With Instagram currently experiencing rock bottom due to some unwanted features, offering a paid option could be the last straw for many and cause them to move to other social platforms.
I remember in the early days of Facebook, around 2008 when there would be viral posts constantly promising that your account would be behind a paywall as soon as you log in.
In these early days, using a social platform like Facebook was new and fresh, and a break from the days of MySpace and Bebo, so these fears would be all over my news feed, but eventually they would be debunked.
Today, however, I would expect this to be a reason for users to leave, rather than keep my fingers crossed that it wouldn’t happen. There is a growing opinion that Facebook, and recently Instagram, has become irrelevant and out of touch with what users want.
From NFTs to a full-screen display on Instagram, in addition to posts on Facebook that rarely give relevance to what you want to read, Meta gives the impression that it’s not sure what to focus on. Seeing new features that users don’t want to pay for can only make this worse and cause them to move to other platforms like Glass and Twitter.
I like using Instagram, but the recent focus on video, especially when I get to Suggested Posts when scrolling through my feed, has become irritating, especially since they’re always irrelevant to my interests.
However, I now use Facebook to browse groups with Simpsons memes (opens in new tab) and keep in touch with family and friends who don’t use WhatsApp.
It makes sense for WhatsApp to offer some features, as it’s against the behemoths of Apple’s iMessage and WeChat, but for the casual users who only use Facebook, seeing features at a price could be the last straw for many, and further evidence. that Meta is panicking about how it could benefit its users in the long run.