After weeks of teasing, homegrown mobile maker Micromax today unveiled their ‘premium’ smartphone Dual 5 in India for Rs 24,999. Undoubtedly, the company has done its best to make every effort to present it as a complete smartphone. But the discussions started soon after the price was announced.
While many of us were researching features, camera, and the atypical price, some of our readers started tweeting about something we hadn’t noticed. Micromax’s recently launched dual-camera smartphone has “borrowed” not just one, but almost everything from the Qiku 360 Q5.
Qiku is a Chinese smartphone manufacturer that came into the limelight when it launched Qiku Q Terra in India, which also has a dual camera. The company is also known for its 360 operating system which comes with a ton of customization options and extra security built in.
The Qiku 360 Q5 comes with a 5.5-inch AMOLED screen with Full HD resolution. Under the hood runs a Qualcomm Snapdragon 652 octa-core SoC. It has 4GB of RAM and surprisingly 128GB of storage, which is said to be a major selling point of the Micromax Dual 5.
For imaging, the Qiku 360 Q5 has a pair of 13 + 13 MP cameras on the back and also a 13 MP camera on the front. In addition, it has similar modes and 4K video support just like the Dual 5. It also has a 3200mAh battery with Quick Charge 3.0 support.
In case you didn’t know yet, the Micromax Dual 5 has exactly the same hardware specifications as on the Qiku 360 Q5. If you are wondering whether it is possible for two smartphones to have the same specs, search for Qiku Q5 and match the design elements of both smartphones.
In addition, the Qiku 360 Q5 also has a military-grade security chip and similar security features to the Dual 5. When it comes to distinguishing the two smartphones, the only difference you can find is the logo on the back and the price.
At the start of the Dual 5 launch event, Micromax CEO Rahul Sharma briefed on what the company has been up to over the past six months. No wonder it took six months to rebrand a Chinese smartphone and call it “Made in India”.
We don’t blame Micromax for rebranding the Qiku 360 Q5, but the company should at least have made the smartphone a bit pocket-friendly.