We’ve heard enough iPhone 14 leaks to make it sound like the most exciting iPhone update in a while, and according to a new report from China, Apple expects it to sell very well.
This is from the publication Sina Finance (opens in new tab) – the site reports that Apple is telling its suppliers that initial sales for the iPhone 14 will be higher than those for the iPhone 13.
That’s a high expectation, especially since the iPhone 13 sold well despite global phone sales declining throughout the year.
It’s worth pointing out that this is the first sale – so for people who buy the phones right away and don’t wait long to pick them up.
If the iPhone 14 hits the market in September — while iPhones generally do — production will likely have already started.
Analysis: a major upgrade
If Apple is confident that the iPhone 14 will sell well, it indicates that it is a major upgrade over its predecessor. This is something that leaks have pointed out, especially for the Pro model.
We expect a much higher resolution main camera, a punched front camera, a titanium frame, a bigger battery and an improved chipset over the stock device.
Those changes make it, in both specs and design, a phone that stands out from the iPhone 13 Pro – it’s likely that even people who don’t follow the mobile news will understand that the 14 Pro is an upgrade.
So Apple may not be too wrong in expecting people to be interested in the new phones — but will they buy them? Well, that really depends on the price, something that consumers will be aware of given the cost of living going on right now.
In fact, price could be the main deciding metric for the device, dictating both sales and whether it earns a spot on our list of the best smartphones.